The tour consists of five stops in total and it is inspired by local tourism.  Our goal is to promote local tourism by providing a horseback riding tour in Kamloops. The tour is designed to attract families, friends and couples who want to learn how to horseback ride, make an emotional connection with horses and try a culinary experience in local restaurants. We want to enhance the experience by making it more personalized, creating bonds and exploring local places. Kamloops has so much to offer and has many beautiful sceneries that need to be explored.

 

 

OUR CLIENT: TOURISM KAMLOOPS 

 

Their mission: 

  • “Partner with Stakeholders as the leader for strategic development support and planning through implementing innovative technological marketing strategies to promote Kamloops as a valued Tourism Destination.”

Their vision: 

  • “Come share the experience and play like a local.”

Their goal:

  • “To increase tourism revenues through the delivery of innovative, results-based marketing strategies.”

 

 

 

OUR SWOT ANALYSIS:

 

STRENGTH

  • Beautiful, unique landscapes and scenery
  • Exploring the Local Culture in a Nature based setting
  • A Strong Culinary Offering
  • Supporting Local Tourism
  • Relationship Bonding with family and friends and local people
  • Trail system( Horseback Riding)
  • Providing Training for Riders- Hidden Gem Farms
  • Providing Therapeutic riding for individuals with disabilities – KTRA 

WEAKNESS

  • Age and Limitation of people to participate in the tour
  • Lack in Mass Tourism
  • Required high Marketing Strategy
  • Seasonal 

OPPORTUNITIES

  • Collaboration with Surrounding community DMO’s
  • Increasing interest to locals in Horseback Riding
  • Social Media Marketing
  • Great way for tourists from busy cities to experience a suburban lifestyle 

THREAT

  • Competition from other Destination
  • Risk In new Markets
  • Unstable Economy
  • Exploitation of Local experience

 

 

 

References